🐡Web3's Ecommerce Breakpoint.
Nomu is the spend-to-earn marketplace where you buy products & earn when they sell.
Supported By
Superteam Balkan
Superteam Japan
SwissBorg
Lucid Ventures
MonkeDAO
And many many more.
Tools & Resources
❓ FAQ — Quick Answers for Ambassadors
🐡 What is NOMU?
NOMU is Web3’s reflexive commerce marketplace — where real-world product sales trigger on-chain rewards.
When products win, the community that backed them early wins too.
🗓️ What are the next key milestones & dates?
During launch week:
Oct 22: SwissBorg Alpha Deal (Sold Out)
Oct 27: BorgPad pre-sale (starting at 6PM CET)
Oct 28: TGE + open trading (on Solana DEXs & the SwissBorg App)
November
Launch of the Spend to Earn Marketplace with one of Solana's strongest IPs.
💡 What does “Reflexive Commerce” mean?
It’s a model where commerce powers token demand, and token demand fuels more commerce.
Every sale triggers $NOMU buybacks and loyalty rewards — creating a self-sustaining loop between buyers, brands, and holders.
🛒 Why E-commerce?
Because it’s the biggest, most under-served vertical in consumer crypto.
Web3 gives us better rails for product launches, transparent sales, and the ability to redistribute value to the people who create it.
It’s time for community-owned e-commerce.
🌊 What makes NOMU different from other Web3 projects?
No speculation for speculation’s sake — real products drive real volume.
No VCs, no airdrops — fully fair launch, transparent, community-first.
Real-world traction — collabs with brands like MonkeDAO, Rekt Drinks, Raposa Coffee, Collector Crypt, and more.
💎 What’s special about the $NOMU token?
$NOMU sits at the center of the marketplace.
Each sale funds on-chain buybacks, strengthens liquidity, and redistributes value to buyers who helped products succeed.
Commerce → Buybacks → Rewards → Repeat.
⚙️ How does the token actually gain value?
Through reflexivity — each product sale adds real economic pressure to the token via buybacks, while success attracts new buyers and brands.
Demand and participation reinforce each other.
🧭 What’s the Fair Launch model?
Everyone starts equal — same price, same access.
No private rounds, no VC overhangs, no insider allocations.
$1.5M FDV, 100% unlock at TGE.
It’s how crypto should have launched all along.
🤝 Who can participate?
Anyone — both crypto-native and retail.
SwissBorg users can join through the Alpha Deal, and on-chain participants through BorgPad
🔁 What happens after launch?
The marketplace opens with real brands and products.
Each drop runs on the reflexive model — when it sells out, a slice of the volume fuels buybacks and rewards.
More products = more loops = stronger ecosystem.
🧱 Is this DeFi, or something new?
It’s ConsumerFi — a new category where consumer spending becomes on-chain value creation.
Instead of yield from speculation, yield comes from real-world sales.
🧑🤝🧑 How can I help as an ambassador?
Post using the templates & hashtags (#WAGEW, #ReflexiveCommerce, #ConsumerFi)
Share visuals and memes from the Brand Kit
Educate your audience on what Reflexive Commerce means
Join the NOMUnity — the people who eat well when the ecosystem wins
1. The Birth of ConsumerFi.
Why e-commerce?
The fact that the strongest Web3 IPs still sell through Shopify is nuts.
Web3 gives us stronger capital formation for product launches, programmable value redistribution to the people who create it, and transparent, global distribution from day one.
E-commerce isn’t just one of the most under-served consumer-crypto verticals — it’s also one of the largest TAMs in the world, with real revenue that goes far beyond speculation.
So we're tackling two big issues:
Web2 E-commerce treats you like an ATM: Your cash goes out, your data is farmed to sell you more. But your buys and word-of-mouth make products win, so the value you create should come back to you.
Consumer crypto ≠ token casinos. Enough launchpads. It's time for Web3 capital to build the real world. Fund real products, give out liquid rewards, and let brands and buyers grow together.
Nomu flips the e-commerce script, making sure the value you create as a consumer flows back to you.
We call it Reflexive Commerce, the foundation of ConsumerFi.
💬 It’s time to turn your spending capital into working capital.
2. Web3's Consumer-RWA Push.
Why is now the right time?
What started with Pudgy Penguins has become a full-blown movement: crypto-native brands selling physical products with on-chain reward loops.
Rekt Drinks sold over 1 million cans and securing 7-Eleven shelf placement; proof that brands can turn Web3 incentives into real world attention & revenue.
Collector Crypt has tokenised physical collectibles, powering $1.7 M+ drops like the Moonbirds Birb Box; showing that there’s pent-up demand for real-world consumer goods in Web3. Retail wants to belong, own what they buy, not just consume it. Products that carry status, utility, and upside.
NOMU takes that insight and codifies it into infrastructure. A Spend-to-Earn protocol that scales what Rekt and Collector Crypt pioneered, horizontally across categories, brands, and communities.
It’s not a single product; it’s the platform for all of them.
3. $NOMU Fair Launch.
$NOMU launches the way crypto was meant to: early, open, and with the community.
What This Means in Practice
No asymmetry: Everyone starts at the same $1.5M FDV — no one entered cheaper.
No VC overhangs: No venture allocations. No market-maker deals. No paid CEX listings.
No free tokens: Not a single $NOMU was given away. No airdrops, no handouts.
No exit liquidity traps: Ambassador tokens live in public DLMM pools, unlocking only as price rises.
We go to TGE early and at a low valuation so everybody stands shoulder-to-shoulder, no backroom deals, no low-float games, no waiting exit liquidity from insiders.
Just a clear, transparent market where depth grows with real demand, participation is broad by design, and growth reflects real users. For more info dive into $NOMU's tokenomics here.
4. $NOMU Flywheel
Nomu runs on two self-reinforcing loops.
One on-chain (token reflexivity) and one off-chain (market reach). Together they form a hybrid flywheel: commerce powers buybacks, and value concentrates into $NOMU.
🟠 The Value Loop (inside-out)
Economic flywheel that drives token demand and loyalty.
1. Products sell out → Each drop routes a programmed slice of volume into a public reward pool.
2. Buybacks increase → The pool buys $NOMU on-market, creating natural buy pressure tied to sales.
3. New holders join → Buybacks fund loyalty distributions to buyers; sell-outs boost visibility and bring new wallets.
4. Demand for drops grows → Holding $NOMU raises loyalty status and allocations in future drops, tightening competition.
→ Back to “Products sell out.”
Every cycle compounds: each sale strengthens the token; each holder fuels the next sale.
🟢 The Demand Loop (outside-in)
Growth flywheel that expands reach and partnerships.
1. Products sell out → Sell-outs become cultural moments; physical goods travel IRL, amplifying attention beyond crypto.
2. Bigger collabs → Momentum attracts larger IPs/brands/creators.
3. Retail flows in → Partnerships pull in new audiences and consumers across categories.
4. New demand competes → More buyers chase limited drops; social proof compounds and sell-outs accelerate.
→ Back to “Products sell out.”
Each turn widens reach and speeds up sell-outs.
🔗 Together
The Demand Loop brings new brands, buyers, and attention in.
The Value Loop converts that attention into $NOMU holders and retention via reflexive rewards.
Interlocked, they’re the dual engine of Reflexive Commerce.
Our Early User Paradox - Video
Linny's Nomu Vision Bullpost Image + Copy
Lou's Mega Bullishness Short Post
Matt's Timeline Image + Copy
Raph on top of the world Image + Copy
FOMO Magazine's Infographic Image + Copy
Luc Berkefeld's Borg Family Power Copy + Graphics
Simon's S/O Image + Copy
Danny's Abandoned Consumer Children Long Form
Sander's Cooking post Image + Copy
SwissBorgMania's Nomu OG NFT Masterclass Video (french)
TMG's Nomu Eat or Get Eaten Game Fun Short Post
FOMO Magazine's Partnership Announcement Image + Copy
Join the Nommunity
Join the fish tank leading Web3’s ecommerce revolution.
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