The Web3 Timing

All valuations presented are taken on Oct 5th 2025. Source: CoinGecko

In true synchronicity, as customer loyalty is moving toward Web3’s community model, Web3 itself is moving towards real-world goods, and Nomu captures both.

One of the emerging metas of this cycle has been the rise of real-world consumer goods (RWAs).

What started as merch has now become a full-blown movement where crypto-native brands are selling physical products with on-chain reward loops.

We’ve seen this play out first with Rekt Drinks, which went from meme to movement, selling over 1 million cans, and securing 7-Eleven shelf placement. One of the clearest signals yet that Web3 consumer brands can bridge magic internet money to IRL impact at scale.

Likewise, Collector Crypt has been pioneering the tokenisation of physical collectibles, powering $1.7M sell events like the Moonbirds “Birb Box” drop, where collectors purchased NFTs redeemable for a mystery item yet to be disclosed. These sales proved something fundamental: there is piled up demand for real world consumers goods in Web3 & retail wants to own what they buy, not just consume it. They want their purchases to carry status, utility, and upside. Nomu takes that insight and turns it into an economic system and codifies the meta into infrastructure.

A Spend-to-Earn protocol that scales the same dynamics Rekt and Collector Crypt helped prove, but horizontally across categories, brands, and communities.

It’s not a single product, it’s the platform for all of them. Nomu is launching a reflexive marketplace. Where you preorder products & get rewarded when they sell.

At its core, Nomu connects brands and communities through a simple yet powerful mechanism: when products win, the people who backed them early share in that success. Each product launch on Nomu is designed to be participatory, blending the virality of limited drops with the accountability of transparent on-chain reward distribution. The result is a platform where commerce itself becomes reflexive. Sales fuel demand, and demand accelerates future sales. ​​The following comps illustrate the traction and valuation landscape across the emerging consumer-RWA segment, positioning Nomu within a rapidly expanding market.